Halcyon
+480% organic traffic in 14 months
Halcyon had a best-in-class product but was invisible in search. Competitors were outranking them on every relevant keyword despite weaker products. Their content was sporadic and untargeted. They had no link authority to speak of.
We started with a full technical audit — fixing 340+ crawl errors, improving Core Web Vitals from failing to 94+ across the board. Then we built a topical authority map around sustainable logistics, supply chain optimization, and ESG compliance. We produced 8 briefed, expert-level articles per month and ran an earned link program targeting logistics trade publications and sustainability media.
"TBM turned our SEO from a recurring expense into a genuine competitive asset. Traffic is still compounding 18 months in. We're ranking for terms our competitors can't catch up to."
— CEO, Halcyon
- Technical SEO audit & remediation
- Topical keyword mapping
- 8 articles/month
- Link acquisition (earned)
- Monthly dashboard & quarterly strategy calls
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