Field Notes
3× newsletter growth over 9 months
Field Notes had a passionate niche audience but no coherent content strategy. They were publishing sporadically without clear goals, watching subscriber growth stall, and unable to demonstrate revenue attribution from their content efforts.
We mapped their entire content ecosystem — formats, topics, distribution, monetization. We identified two underserved content pillars that matched their audience's highest-value questions. Then we built a 90-day editorial calendar, optimized their newsletter infrastructure for deliverability, and created a lead magnet sequence that turned article readers into subscribers.
"They built a content program that actually moves the business. We're seeing real attribution to revenue now, not just traffic numbers nobody cares about."
— Editor-in-Chief, Field Notes
- Content strategy & editorial calendar
- Newsletter optimization
- Lead magnet creation
- 4 articles/month
- Distribution strategy
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